Denali was developed as a way to quickly create unified product families with intuitive user experiences. Our design principles support this goal by providing designers with immediate visual design solutions that allow them to spend less time debating small design decisions and more time developing effective flow structures.

Create Consistency

Enable users to move through a product seamlessly by applying the same design solutions where possible to create consistent usability patterns.

Usability First

Ensure an effortless and intuitive user experience, no matter how complex the workflow, by making all design decisions with a “usability first” approach.

Form Follows Function

Enhance the user experience by using visual design to communicate meaning and guide users through their workflows - not distract from them.